I didn’t start with a plan—just a problem worth solving and drive to build something better. I’ve always been the one people call when it’s too important to screw up. And even now, I’m still in the trenches—writing strategy at 2 a.m., shooting brand photos, and obsessing over every win. This thing is personal.
You don’t talk to a rep. You talk to the person doing the work.
Keeping me young 💀 #genz #corporate #workhumor #corporatehumor #corporatelife
Running a small business isn’t easy.
It’s long days, real risk, and betting on yourself when nothing’s guaranteed.
Justin and Peyton didn’t set out with some perfect roadmap for Off the Rails—they just kept showing up, figuring it out, and building something people now come back to week after week.
That’s what we love about the clients we get to work with. Just people doing the work and growing something real.
Off the Rails is now a full experience—beer, food, and a place people actually want to hang out.
If you’re in Pocatello—skip the chains. Go be a part of something local.
📍Off the Rails Brewing
228 S. Main Street
Pocatello, ID 83204
And P.S.… if you go, get the peanut butter stout. Trust us on that one. 🥜🍺
#pocatello #pocatellosmallbusiness #idaho #smallbusiness #businessowner
A line wrapped around the building before they were even officially open.
That’s when Sidney knew the vision was working.
We sat down with Sidney Davis, co-owner of Extreme Rush, to talk about what it took to bring one of Pocatello’s most unique attractions to life.
Like a lot of small business owners, there were plenty of moments where the question was, “Is this actually going to work?”
Finding the right building. Working through financing. Taking a big risk on a big idea.
But they kept pushing.
Now, Extreme Rush is bringing indoor go-karting, laser tag, arcade games, and family fun to East Idaho—and creating the kind of place where people can make memories together.
One thing that stood out from our conversation was how much this project was built for the community. Born and raised in Pocatello, Sidney, Jason, and their team wanted to bring something here that would “wow” people and put Pocatello on the map.
And judging by the turnout, Pocatello was ready for it. 🏎️✨
Come share the experience and make some memories. ❤️
📍Extreme Rush Fun Center
1000 Pocatello Creek Rd, Pocatello, ID 83201
#pocatello #pocatellosmallbusiness #idaho #smallbusiness #businessowner
...do we start a band yes or no ?! 🤘🏻🎸✨
#band #photoshoot #nostalgia #creativephotography
Beixy’s Kitchen started with a husband who wanted free empanadas 24/7… and two weeks later, there was a food truck in the driveway. 😂
But behind the humor is a real small-business story about planning, risk, community support, and figuring things out as you go.
Beixy says passion alone isn’t enough—you have to understand the numbers, know the risk, and be willing to learn from the right people. Along the way, other local businesses helped open doors too, including Deidra at @idahocoffeecompany , who gave them a place to start before the truck was even ready.
Then local artist Mark Daniels (@creativechameleonmd ) helped turn that truck into something bigger than a place to grab food. Its colors represent Venezuela, while the Pocatello flag represents Beixy’s other home.
At the end of the day, that’s what Beixy’s Kitchen is really about: making people feel welcome, sharing her culture through food, and creating a little sense of home wherever the truck goes. 🥹❤️
And yes… apparently being recognized as “the empanada lady” in Costco comes with the territory. 😄
If you haven’t tried Beixy’s Kitchen yet, consider this your sign to go fix that. Seriously. Her empanadas are straight up what dreams are made of.
#pocatello #pocatellosmallbusiness #idaho #smallbusiness #businessowner
