Logo Design + Brand Style Guide

A Logo Built For Trucks, Signs, Shirts And Screens.

Custom logo design that looks sharp on the job, on the road and online.

Three hand-drawn logo concepts, up to 3 revision rounds, and a Brand Style Guide your sign shop, printer and web team can follow.

Rated 5 out of 5

5.0 on Google · 123 reviews

Idaho's Best Marketing Service award, 2026

Idaho’s Best Marketing Agency
2026

Watch one brand get built

Fictional sample brand · Illustration

Artboard 01 · Primary logo

NORTHLINEHEATING&AIR

Your logo system

NORTHLINEHEATING&AIR
NORTHLINEHEATING&AIR
NORTHLINEHEATING&AIR

Navy

#16324F

Signal orange

#E8702A

Cream

#F4EDE1

Ink

#0E1C2B

Watch one brand get built

Sample brand

Artboard 01 · Primary logo

NORTHLINEHEATING&AIR

Navy

#16324F

Signal orange

#E8702A

Cream

#F4EDE1

Ink

#0E1C2B

Sites We’ve Built For

Trusted by 139+ service businesses.
24-7 Plumbing White Logo
ANR Properties White Logo
Azura Group White Logo
Benji's Book Club White Logo
Big Iron Construction White Logo
Boys & Girls Club of Southeast Idaho White Logo
Station Square White Logo
Camile Thomsen Realtor White Logo
Castlerock Retirement Consultants White Logo
Cornelison Funeral Home White Logo
Courtesy Ford White Logo
Darrington Marchant Law Office White Logo
Dude's Public Market White Logo
Elite Electrical Solutions White Logo
Fackrell Family Dentistry White Logo
Galaxy Computers White Logo
Gate City Insurance Group White Logo
Happ to Help Caregiving White Logo
Hawthorne Animal Hospital White Logo
Ikoma Sushi White Logo
Imagine Acres Children's Farm White Logo
Idaho State University White Logo
JHS Architects White Logo
Lithia Pocatello White Logo
Mandalay Express White Logo
MDS Homes White Logo
Nick's Fireplace Outfitters White Logo
Off the Rails Brewing White Logo
The Palace Theatre White Logo
Phil Meador Subaru White Logo
Phil Meador Toyota White Logo
Prime Towing White Logo
Protech Fence White Logo
PURE Natural Supplements White Logo
Ridgeline Counseling White Logo
Pocatello Rotary Club White Logo
Sagebrush Steppe Land Trust White Logo
SAVE it Self Storage White Logo
Shabushi White Logo
Space Food Tech White Logo
Sparks Tire Pros White Logo
Sunsations White Logo
Sunwise Solar Panel Cleaning White Logo
Vance Heating and Air White Logo
Sound familiar?

Good Business. Bad Logo. Big Problem.

You do good work. Your logo shouldn’t make customers question it.

Fix the logo. Set the rules. Stop the brand chaos.

Your brand, everywhere it shows up

Fictional sample brand · Illustration

Same business. Four different looks.

One brand. Everywhere.

On brand

Truck

Northline Heating
Call Now!!
NORTHLINEHEATING&AIR

Google profile

N
Northline HVAC LLCHVAC contractor · ★★★★★
Northline Heating & AirHVAC contractor · ★★★★★

Website

northline heatingHOME | ABOUT | SERVICES | COUPONS | CONTACT
NORTHLINEHEATING&AIR
Book a visit

Business card

NORTHLINE H&Aheating * cooling * more
NORTHLINEHEATING&AIR

Everywhere it shows up

Sample brand

Same business. Four looks.

One brand. Everywhere.

Truck

Northline Heating
Call Now!!
NORTHLINEHEATING&AIR

Google profile

N
Northline HVAC LLCHVAC contractor · ★★★★★
Northline Heating & AirHVAC contractor · ★★★★★

Website

northline heatingHOME | ABOUT | SERVICES | COUPONS | CONTACT
NORTHLINEHEATING&AIR
Book a visit

Business card

NORTHLINE H&Aheating * cooling * more
NORTHLINEHEATING&AIR

1

Blurry on the truck

Looked great on your laptop. Now it’s a pixelated mess on the truck. The sign shop needs vectors.

2

Different colors everywhere

Green on the truck. Blue on Google. Something else on the website. Same business, three different looks.

3

Looks like everyone else

Same clip art. Same tired fonts. Nothing that tells customers it’s your business.

4

You outgrew it

Your crew grew. Your work got better. Your logo still looks like day one.

Brands we’ve built

Less Talk. More Actual Work.

Real logos, real refreshes and brand guides for businesses doing the work.

More brands we’ve built: Prime Towing, Palace Theatre, Space Food Tech, Darrington Marchant Water Law, Benji’s Book Club and Ikoma Sushi.

Want something like this?

What you get

More Than A Pretty Logo.

The right logo for the truck. The right files for the sign shop. No scrambling.

Your Brand Style Guide

Sample pages · Fictional sample brand

NORTHLINE

Brand Style Guide

Logo usage

NORTHLINEHEATING&AIR
clear space

Colors

Navy #16324F

RGB 22 50 79 · CMYK 72 37 0 69

Signal orange #E8702A

RGB 232 112 42 · CMYK 0 52 82 9

Cream #F4EDE1

RGB 244 237 225 · CMYK 0 3 8 4

Ink #0E1C2B

RGB 14 28 43 · CMYK 67 35 0 83

Typography

Aa

Headlines · Inter Black

Body · Inter Regular

LABELS · TRACKED

Do’s and don’ts

Stretched

Wrong color

Busy background

Like this

Files and print

AIEPSSVGPDFPNGJPG

CMYK for print · RGB for screens

Full color · One color · Reversed

Hand it to:Sign shopPrinterWeb developerEmbroidererNew hire

Your Brand Style Guide

Sample pages

NORTHLINE

Brand Style Guide

Logo usage

NORTHLINEHEATING&AIR
clear space

Colors

Navy #16324F

RGB 22 50 79 · CMYK 72 37 0 69

Signal orange #E8702A

RGB 232 112 42 · CMYK 0 52 82 9

Cream #F4EDE1

RGB 244 237 225 · CMYK 0 3 8 4

Ink #0E1C2B

RGB 14 28 43 · CMYK 67 35 0 83

Typography

Aa

Headlines · Inter Black

Body · Inter Regular

LABELS · TRACKED

Do’s and don’ts

Stretched

Wrong color

Busy background

Like this

Files and print

AIEPSSVGPDFPNGJPG

CMYK for print · RGB for screens

Full color · One color · Reversed

Hand it to:Sign shopPrinterWeb developerEmbroidererNew hire

The Brand Style Guide

Rules Anyone Can Follow.

Give your Brand Style Guide to a sign shop, printer, web developer or new hire. No guessing which colors, fonts or logo to use.

The logo system

One Logo. Every Format.

The files

Files That Actually Work.

AIEPSSVGPNGJPG

The right files for the truck wrap, the printer and the screen. No chasing down formats.

Ready on day one

Ready To Put To Work.

Our own playbook

Our Brand. Same Rules. No Exceptions.

Our own brand runs on the same kind of guide we build for yours.

These are real pages from our Brand Style Guide. Same standards. Same details.

Manticore’s own Brand Style Guide

Real pages

Manticore › Brand

FOLDERS

Manticore

› Brand

› Website

› Social

› Print

Logo files

Brand Style Guide filePDF

Brand Style Guide.pdf

Canva templates

Business cards.pdf

Brand Style Guide.pdf

Logo systems page
Cover: Brand Style Guidelines
Color palette page
Color hierarchy page
Brand typography page
Typography hierarchy page
Topographic pattern page
Digital guidelines page
Logo systemColorsColor usageFontsType sizesPatternWebsite UI

Our own Brand Style Guide

Real pages

Manticore › Brand

Logo files

Brand Style Guide filePDF

Brand Style Guide.pdf

Canva templates

Business cards.pdf

Brand Style Guide.pdf

Logo systems page
Cover: Brand Style Guidelines
Color palette page
Color hierarchy page
Brand typography page
Topographic pattern page
Logo systemColorsFonts
Already have a logo?

Keep What’s Good. Fix What’s Not.

Customers know your truck, colors and sign. Don’t toss that recognition just because your logo needs work.

Refresh, not restart

Fictional sample brand · Illustration

Northline Heating & Air Conditioning, Inc. Quality Comfort & Service You Can Trust
BEFORE
NORTHLINEHEATING&AIR
AFTER
Kept the navy and orangeKept the mountainDropped the clip artOne clean font

Refresh, not restart

Sample brand

Northline Heating & Air Conditioning, Inc. Quality Comfort & Service You Can Trust
BEFORE
NORTHLINEHEATING&AIR
AFTER
Kept the navy and orangeKept the mountainDropped the clip artOne clean font

New Brand Development

Starting fresh or ready to replace that beginner logo? Get a custom logo and full Brand Style Guide without dragging the old look along.

Rebrand / Logo Redesign

Already known around town? We find out what customers recognize, what needs fixing and where your current logo lives. Then we modernize it without throwing away the recognition you’ve built.

80%

of people got a famous brand’s colors right. Only 16% could draw its logo near perfectly. Signs.com, 2017

Free brand consultation

Got A Logo? Show Us.

Send us what you’re using. We’ll talk through what stays, what goes and what needs fixing.

Built for the real world

Get It Off The Screen.

See real-world mockups of your brand on a truck, sign, shirt, business card and website.

One brand. Seven places customers see it.

Mockups · Fictional sample brand

NORTHLINEHEATING&AIR
MOCKUP

Truck wrap

NORTHLINEHEATING&AIR
ANOTHER JOB DONE RIGHT
MOCKUP

Yard sign

MOCKUP

Embroidered polo

NORTHLINEHEATING&AIR
MOCKUP

Business cards

Northline Heating & AirHVAC contractor · ★★★★★
MOCKUP

Google profile

NORTHLINEHEATING&AIR
Book a visit
MOCKUP

Website

northline
Heating season
is here.
NORTHLINE
MOCKUP

Social post

Seven places, one brand

Mockups

NORTHLINEHEATING&AIR
MOCKUP

Truck wrap

NORTHLINEHEATING&AIR
ANOTHER JOB DONE RIGHT
MOCKUP

Yard sign

MOCKUP

Embroidered polo

NORTHLINEHEATING&AIR
MOCKUP

Business cards

Northline Heating & AirHVAC contractor · ★★★★★
MOCKUP

Google profile

NORTHLINEHEATING&AIR
Book a visit
MOCKUP

Website

northline
Heating season
is here.
NORTHLINE
MOCKUP

Social post

How it works

Three Concepts. Your Pick. We Refine.

No mystery process. You’ll see the options, make the calls and know when we need your feedback.

From questionnaire to delivery

2 business days to review each round keeps it on schedule

New brand · about 3 weeks, start to finish

1
2
3
4
5

Questionnaire + call

QuestionnaireStrategy call

Three concepts

Revisions

Up to 3 rounds

Style guide

ColorsFontsRules

Full delivery

Logo filesGuide linkCanva templates

From questionnaire to delivery

NEW BRAND · about 3 weeks, start to finish

1

Questionnaire + call

QuestionnaireStrategy call
2

Three concepts

3

Revisions

Up to 3 rounds
4

Style guide

ColorsFontsRules
5

Full delivery

Logo filesGuide linkCanva templates

2 business days to review each round keeps it on schedule

Step 1

Questionnaire + call

Fill out a questionnaire, then join a strategy call about your business and what your logo needs.

Step 2

Three concepts

See three different logo concepts a few business days after the call, then pick your favorite.

Step 3

Revisions

We refine your chosen concept through up to 3 revision rounds, with 2 business days for feedback each round.

Step 4

Style guide

Once you approve the logo, we build your Brand Style Guide with clear rules and ready-to-use materials.

Step 5

Full delivery

Everything arrives at once: logo files, your live Brand Style Guide link and editable Canva templates.

How long does it take? New Brand Development takes about 3 weeks. Rebrand / Logo Redesign usually takes 6 to 8 weeks, sometimes longer. Quick feedback keeps things moving.

From our Google reviews

5.0 Stars On Google.

What clients say about their logos and brands.
Rated 5 out of 5

Takes your brand seriously.

“If you’re looking for a marketing team that takes your brand seriously and delivers organized, professional work, I’d definitely recommend them.”

GabrielL · SunWise Solar Panel Cleaning · Google review

Rated 5 out of 5

A logo, and everything to launch.

“They helped me design a logo and get everything I need to get my business off the ground!”

Eli · Google review

Rated 5 out of 5

A beautiful website and logo.

“Manticore Marketing worked closely with us to design a beautiful website and logo for our start-up nonprofit company.”

Bridget Flynn · Google review

Achieved Awards

Awards We Actually Hold

Idaho's Best Marketing Service award, 2026
2026
Idaho’s Best Company
Marketing Agency
Idaho's Best Website Development award, 2025
2025
Idaho’s Best Company
Website Development
Idaho's best website development award, 2023
2023
Idaho’s Best Company
Website Development
Eastern Idaho's Best website development award, 2024
2024
Eastern Idaho’s Best Company
Website Development
Rotary International Certificate of Appreciation award, 2025
2025
Certificate of Appreciation
Rotary International

Stop Fighting Your Logo.

Free price check

See What A New Brand Costs.

See our branding starting price, a suggested monthly budget and what else would help.
01

Pick what’s broken

02

Tell us about your business

03

See your budget, fixes and prices

Free. Under 5 minutes. No email required.

After handoff

Now Put That Brand To Work.

Website, Google Business Profile, social media and photography work are separate services.

Your website

Put your new look on a website built to turn visitors into calls.

Google and social

Match your Google Business Profile and social media to the brand customers see on your truck.

Signs, shirts and print

Give the sign shop and printer the right files. No blurry screenshots or guessing.

Logo Questions, Straight Answers.

Got a logo? Show us. We’ll tell you what stays, what goes and what needs fixing.

What will this cost, and why is a rebrand more than a new logo?

Our free budget calculator shows our starting prices in a few minutes, and it doesn’t ask for your email. A rebrand costs more because there’s more to protect. We look at where your current logo is used, what needs cleaning up and which parts customers recognize. Then we modernize it without tossing out the recognition your business has already earned.

Not necessarily. If customers already recognize your logo, our Rebrand / Logo Redesign package keeps what’s familiar and fixes what isn’t working. If you’re fine replacing a beginner logo, New Brand Development may be the better fit.

You’re not stuck with one idea. You start with three different concepts and choose the direction you like, then we refine it through up to 3 revision rounds. Every package also comes with our Full Satisfaction Guarantee.

Three different logo concepts, a few business days after your strategy call. Pick one, then refine it through up to 3 revision rounds. Need more? Extra concepts and revision rounds are available as add-ons.

New Brand Development takes about 3 weeks. Rebrand / Logo Redesign usually takes 6 to 8 weeks, sometimes longer. You’ll have 2 business days to review each round, and quick feedback keeps the project moving.

You’ll fill out a questionnaire, join a strategy call, pick the concept you like best and give feedback during revisions. You’ll have 2 business days to review each round. Good branding isn’t a guessing game, so your input matters.

Yes. After final payment, you own your logo and Brand Style Guide. You also get your logo files and editable Canva social post templates.

A Brand Style Guide that keeps your brand consistent everywhere it shows up. It covers your brand story, voice summary, logo rules, colors, free Google Fonts, icons, print and file guidelines, business card design, mockups and editable Canva social templates. It comes as a live PDF link that can be updated later.

Yes. You get AI, EPS and SVG vector files for signs, wraps and printing, plus transparent PNG files for digital use and JPG files.

Trademark work is a separate process and isn’t included in either package. If protecting your logo is on your list, ask us about it.

Business naming isn’t included. But if we have a strong opinion about your name, we’ll tell you. We’d rather have that conversation than stay quiet about something that matters.

Your New Brand Needs A Job.

Put your new look to work everywhere customers find you.

Put your new brand on a website built to turn visitors into calls.

Custom design
Mobile first
Lead tracking

Keep your Google Business Profile looking like the same business customers see on your truck and signs.

Google profile
Reviews
Map rankings

Keep your business recognizable across your social posts.

Branded posts
Content calendar
Analytics Dashboard
Mersad Rezaei, CEO of Manticore Marketing
Free brand consultation

Put A Better Logo On That Truck.

Got a rough logo, an old favorite or nothing yet? Show us. We’ll talk through your options.

Rated 5 out of 5

5.0 on Google · 123 reviews

Idaho's Best Marketing Service award, 2026

Idaho’s Best Marketing Agency
2026