Google Ads

Google Ads That Make Phones Ring.

More calls. Less guessing.

We run Google Search ads that show up when people search, plus Local Services Ads that let customers contact you directly. We track calls and contact forms, so you know which ads bring real leads.

Rated 5 out of 5

5.0 on Google · 123 reviews

Idaho’s Best Marketing Agency
2026

Businesses We’ve Grown

Trusted by 139+ service businesses.
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The problem

Getting Seen Isn’t Getting Hired.

Someone clicks your ad and visits your website. That doesn’t mean they’ll call or hire you.

Searches your ad paid for

Illustration

water heater installation costBuyer
how to fix a water heater yourselfDIY · wasted
plumber jobs hiring nowJob hunter · wasted
free water heater programFreebie · wasted
plumber in a town you don’t serveOut of area · wasted
emergency plumber open nowBuyer

Today’s budget

Four of six searches will never hire you. They still cost a click.

4 of 6

Clicks that can’t become customers

Budget gone by noon

Searches your ad paid for

Illustration

water heater installation costBuyer
how to fix a water heater yourselfDIY search
Wasted
plumber jobs hiring nowJob hunter
Wasted
free water heater programFreebie seeker
Wasted
plumber in a town you don’t serveOut of your area
Wasted
emergency plumber open nowBuyer

Today’s budget

Budget gone by noon

4 of 6

searches will never hire you. Each one still costs a click.

The wrong searches

Someone looking for free advice, a job or a service you don’t offer can still click your ad. That costs money without bringing customers.

Calls without answers

The phone rings. Great. But which ad brought the call? Knowing that helps you make smarter choices with your money.

Ads need attention

Ads aren’t something you set up and forget. We check them every week to cut waste and find what works.

Ads we’ve run

Real Ads. Real Numbers.

Real ads we’ve managed. Real numbers showing what happened.

Want something like this?

What you get

Turn Google Searches Into More Calls.

We build your ads, manage the details and show you which calls and forms they bring.
water heater repair near me

Sponsored

YB

Your Business

yourbusiness.com › water-heaters

Same-Day Water Heater Repair | Licensed Local Plumbers

Upfront pricing before we start. Real techs, not call centers. Call now for today’s openings.

Call Water heaters Book online

Sample ad for illustration

Searches we skip

DIY adviceSkipped
Jobs and hiringSkipped
Free servicesSkipped
Outside your areaSkipped

Shows in

Your service area only

water heater repair near me

Sponsored

YB

Your Business

yourbusiness.com › water-heaters

Same-Day Water Heater Repair | Licensed Local Plumbers

Upfront pricing before we start. Real techs, not call centers. Call now for today’s openings.

CallWater heatersBook online

Sample ad for illustration

Searches we skip

DIY adviceSkipped
Jobs and hiringSkipped
Free servicesSkipped
Outside your areaSkipped

Shows in

Your service area only

Search ads

Reach ready buyers

We show your ads to people searching for the services you offer. People who are already looking for someone to hire.

Skip wrong searches

We block searches for free help, job openings, DIY advice and places you don’t serve. From day one.

Make calling easy

We write clear ads that explain what you do, why people should choose you and how to get in touch.

Stay in your area

Your ads focus on the places where you actually work. No paying to reach people you can’t serve.

Local Services Ads

Google checks handled

We set up your Local Services Ads listing and guide you through Google’s business checks. Eligible businesses earn the Google Verified badge after approval.

Profiles that earn trust

We improve your service details and photos, then show you how reviews and quick replies help customers choose you.

Sponsored · Local Services Ads

Sample data

YB

Your Business

★★★★★ 4.9 · Serves your area · Open now

Google Verified

Call Message

Pay per valid lead. Shows on Google Search and Maps.

What we handle

✓Google’s verification
✓Service types and areas
✓Real photos
✓Review requests
✓Fast responses
✓Flagging bad leads

The badge comes from Google after an eligible business passes its checks.

Sponsored · Local Services Ads

Sample data

YB

Your Business

★★★★★ 4.9 · Open now

Google Verified

Call

Pay per valid lead. Shows on Google Search and Maps.

What we handle

✓Google’s verification
✓Service types and areas
✓Real photos
✓Review requests
✓Fast responses
✓Flagging bad leads

The badge comes from Google after an eligible business passes its checks.

Activity from your ads

Sample data

Call from ad · 4:12Counted
Call from ad · 0:09Too short
Quote form · your websiteCounted
Directions requestReported only
Call after ad click · 2:47Counted
Spam formFiltered

Real leads

0

1

2

3

out of 6 things that happened

Counted

Reported, not counted

Calls count at 60 seconds or more.

Activity from your ads

Sample data

Real leads

0

1

2

3

out of 6 things that happened

Counted

Reported, not counted

Call from ad · 4:12Counted
Call from ad · 0:09Too short
Quote form · websiteCounted
Directions requestReported only
Call after ad click · 2:47Counted
Spam formFiltered

Calls count at 60 seconds or more.

Call and form tracking

Know what rang

We track calls made through your ads and calls people make from your website after clicking an ad.

Forms and bookings

We track contact forms people send and bookings they make online. You’ll see leads that never picked up the phone.

Real leads only

We count calls only when they’re real conversations lasting at least 60 seconds. Clicks and directions are reported separately, not counted as leads.

See it anytime

See your calls and forms on a live dashboard any time. Get a clear report every month.

Two ways to show up

Search Ads Or Local Services Ads?

With Search ads, you pay when someone clicks. With Local Services Ads, you pay for leads Google counts as valid. Eligible businesses earn the Google Verified badge after approval. We recommend what fits your business.

[your service] near me

Sponsored · Local Services Ads

Your Business

★★★★★ 4.9

✓ Google Verified

Call

Sponsored

Your Business · yourbusiness.com

[Your service] Today | Licensed, Local, Upfront

Real reasons to choose you, in two lines. Call now or book online.

Places · organic results

Illustration. Layout varies by search.

Local Services Ads

Pay per lead

Google Verified badge when eligible. Shows on Search and Maps. Calls go straight to you.

Search ads

Pay per click

Your words, your offer. Sends people to your page or straight to a call.

Your plan

Tells you which one fits, or both.

[your service] near me

Sponsored · Local Services Ads

Your Business

★★★★★ 4.9

✓ Google Verified

Sponsored · yourbusiness.com

[Your service] Today | Licensed, Local, Upfront

Real reasons to choose you. Call now or book online.

Illustration. Layout varies by search.

Local Services Ads

Pay per lead

Google Verified badge when eligible. Calls go straight to you.

Search ads

Pay per click

Your words, your offer. Sends people to your page or straight to a call.

Your plan

Tells you which one fits, or both.

What happened

Sample data

Call · 3:41
Call · 0:08 hang-up
Booking · completed
Form · spam
Quote form · real inquiry
Directions · map tap
Robocall · 0:03

Counted as leads

Call 3:41 Booking Quote form

Reported, never counted

0:08 hang-up Spam form Directions Robocall

Teach Google what a real lead looks like

We count real calls, forms and bookings so Google can look for more of what matters.

What happened

Sample data

Call · 3:41
Call · 0:08 hang-up
Booking · completed
Form · spam
Quote form · real inquiry
Directions · map tap
Robocall · 0:03

Counted as leads

Call 3:41BookingQuote form

Reported, never counted

0:08 hang-upSpam formDirectionsRobocall

Teach Google what a real lead looks like

We count real calls, forms and bookings so Google can look for more of what matters.

How we count

We Count What Actually Matters.

Google uses the results we track to learn which searches bring real customers. That’s why we focus on real phone conversations, contact forms and bookings. Not just clicks.

Stop Losing Jobs To Businesses People Find First.

Free strategy call. Get a plan for your business, even if we never work together.

How it works

Four Steps. No Mystery. No Runaround.

01

Build your plan

We look at what people search for, what other businesses are doing and what clicks cost. Then we plan around the jobs you want.

02

Set up and track

We set up call and form tracking first. Then we build your ads, block wrong searches and set up Local Services Ads if eligible.

03

Go live and watch

Your ads start showing. We watch which searches bring calls and make careful changes as we learn what works.

04

Improve and explain

We check your ads every week and give you a clear report each month.

Featured result: Ridgeline Counseling · Search ads

Proof, Not Promises

67 Calls. Three Months. Search Ads.

A counseling practice needed more client inquiries without crossing Google’s health advertising rules. We built Search ads around the right searches, tracked calls and bookings, and kept short calls out of the lead count.

What We Tackled

[PROOF: confirm numbers, dates and permission. Define the 32 conversions.]

Ridgeline Counseling · Search ads

From our monthly reports · confirm before launch

67

Calls from ads, July to September

32

Confirmed conversions

8.9%

Best-month click rate

Calls and conversions by month

Jul · 17 / 10

Aug · 24 / 13

Sep · 26 / 9

CallsConfirmed conversions

Click rate

Ridgeline: 6.6% to 8.9%

Search ads average: 6.64%

Average from WordStream / LocaliQ 2026 benchmarks, all industries

Ridgeline Counseling · Search ads

From our monthly reports · confirm before launch

67

Calls from ads, July to September

32

Confirmed conversions

8.9%

Best-month click rate

Calls and conversions by month

Jul · 17 / 10

Aug · 24 / 13

Sep · 26 / 9

CallsConfirmed conversions

Click rate

Ridgeline: 6.6% to 8.9%

Search ads average: 6.64%

Average from WordStream / LocaliQ 2026 benchmarks, all industries

“[Client quote, word for word.]” [PROOF: client quote or a Google review from Ridgeline]

[Name, role] — Ridgeline Counseling

Want something like this?

Case studies

Real Businesses. Real Results.

Camile Thomsen REALTOR

Fixed Their Visibility Problem · Online Presence Overhaul
Two women at ANR Properties smiling during a business meeting.

ANR Properties

Fixed Their Visibility Problem · Got the Phone Ringing Again · Lead Generation · Show Up First on Google

Protech

Brought in Big Jobs Online · Local SEO Dominance · Multi-Location Split · Show Up First on Google

Nick’s

Lead Generation · Seasonal Sales Driver
what they say about us

CLIENT TESTIMONIALS

Rated 5.0 on Google from 122 reviews.
Rated 5 out of 5

More sales. More phone calls.

“Since Manticore Marketing has partnered with us our sales have increased, the website photos have improved leading to way more phone traffic with customers.”

Nicholas Holly, Courtesy Ford Pocatello · Google review

Rated 5 out of 5

Rankings up in 3 months—after another agency stalled.

“I had hired a marketing company out of state 3 years ago and it was getting tiring reminding them to give me updates… over the last 3 months, our SEO score and rankings have increased so much.”

Mike Raha · Google review

Rated 5 out of 5

Online interactions up. Significantly.

“They have really came through on our SEO optimization and getting our company out there… The amount of interactions we now get from our online presence has increased significantly.”

Levi Henry · Google review

Rated 5 out of 5

Looks better. Works better.

“They took the time to understand our business, implemented requested changes quickly, and helped improve both the appearance and functionality of our website.”

Josh Randall, Gate City Insurance Group · Google review

Achieved Awards

Awards We Actually Hold

2026
Idaho’s Best Company
Marketing Agency
Manticore-Marketing-Idahos-Best-Website-Development-Award-Badge-for-year-2025
2025
Idaho’s Best Company
Website Development
Manticore-Marketing-Idahos-Best-Website-Development-Award-Badge-for-year-2023
2023
Idaho’s Best Company
Website Development
2024
Eastern Idaho’s Best Company
Website Development
2025
Certificate of Appreciation
Rotary International

Real Work Behind Every Ad.

Our in-house team checks your ads, makes weekly improvements and shows you where your calls are coming from.

What it costs

Know The Price. Know The Plan.

One monthly number. No setup fee with a six-month start.
If the numbers don’t add up for your business, we’ll tell you before you spend.

How it’s priced

One monthly
price

Your ads and our work, in one price.

All-in. One monthly price covers your ads, managing them, call tracking and a live dashboard.

No setup fee. With a six-month start, we waive the setup fee.

Month-to-month after. After the first six months, your service continues month to month. Stay because the work earns it.

What sets the price

Set by
your goals

Built around the jobs you want.

Calls and jobs. How many new calls and booked jobs you want each month.

Your services. What it costs to get a click for the services you offer.

Where you work. How many services and areas we cover, and whether Local Services Ads make sense for you.

We Keep Working After Launch.

Weekly improvements. Monthly answers. Your numbers ready whenever you want them.

Every week

We block unwanted searches, check costs and improve your ads based on what people are doing.

Every month

We tell you what happened, what it means and what we’re changing next. In plain English.

Anytime

Open your live dashboard to see calls, forms and results. No waiting for a report.

Good Questions. Straight Answers.

Still deciding? Ask us on a free strategy call.

What are Google Ads, and how do they work?

Google Ads puts your business in front of people searching for services like yours. Search ads appear with Google’s search results, and you pay when someone clicks. Local Services Ads let people contact you directly from a business listing on Google. You pay for calls or messages Google counts as valid leads. We set everything up, run the ads and track the results.

We don’t start with a random budget. We start with how many jobs you want, how often new inquiries turn into paying customers and what clicks cost for your services. Then we build a plan around those numbers. You get one monthly price that covers your ads, management, call tracking and live dashboard. You’ll know the full price before you start.

Once your Search ads go live, people can start clicking them. [NEEDS INPUT: typical days to launch] That doesn’t mean calls will start right away. Google needs time to figure out which searches bring results, and we keep improving your ads as we learn. Local Services Ads approval can take weeks.

We start with six months, then move to month-to-month. Setting up your ads and tracking takes real work, and we need time to see what brings calls instead of just visits. You’ll know what we’re doing along the way. After those first six months, you decide whether to keep going.

We track calls made through your ads, calls made from your website after an ad click and forms people send. A call only counts as a lead when it’s a real conversation lasting at least 60 seconds. You can check your numbers anytime in a live dashboard. Every month, we also send a plain-English report explaining what happened.

We block searches that don’t fit your services and add spam protection to forms. Google checks for fake clicks and filters the ones it catches, so you don’t pay for those. It may give you credit for others found later. Some bad leads from Local Services Ads can also get credits, but not every lead or business type qualifies.

No one can promise the top spot. Google decides which ads to show and where they appear each time someone searches, and that position can change. We focus on making your ads clear, useful and aimed at people who need your services. The goal isn’t just being first on the page. It’s getting calls that can become jobs.

Not always. Local Services Ads can bring people straight to your phone without a website. Google Search ads can show a call button, but they need a website link. A good website gives people more reasons to trust your business and get in touch. We’ll look at what you have and recommend the best place to start.

Ads Work Harder With Backup.

Ads earn the visit. Your website, business profile and reviews turn it into a customer.

From search to a booked job

Illustration

Sponsored

[Your service] Today | Licensed and Local

Upfront pricing. Call or book online.

Call
Call now

Job booked

Google Ads earn the click

Your website closes it

You answer the phone

★★★★★

Google Business Profile and reviews back it all up. Buyers check them before they call.

From search to a booked job

Illustration

Sponsored

[Your service] Today | Licensed and Local

Upfront pricing. Call or book.

Google Ads earn the click

Call now

Your website closes it

Job booked

You answer the phone

★★★★★

Google Business Profile and reviews back it all up. Buyers check them before they call.

Turn paid visits into calls with a website that earns trust fast.

Custom design
Mobile first
Lead tracking

Get found by the right people when they’re actively searching for what you do.

Keyword Strategy
On-Page SEO
Technical SEO

Build a brand people recognize, understand, and remember.

Brand Strategy
Visual Identity
Brand Guidelines
Free strategy call

Make The Next Call Count.

Get a Google Ads plan built around the services you offer, the customers you want and the jobs you’re ready to take on. No pressure.

Rated 5 out of 5

5.0 on Google · 123 reviews

Idaho’s Best Marketing Agency
2026