CASE STUDY
Fence anything?
Protech shows up first.
Protech Fence
· Southeast Idaho
Industry
Fencing Contractors
Services
Google Ads · Website Development
Timeline
6-month SEO campaign
Office
Pocatello
WHERE THEY STARTED
Leaving money on the table.
Protech had the crews and the capacity. But without a smart online game, they were leaving money on the table. They didn’t need help swinging hammers. They needed help owning Google, so that anyone in Southeast Idaho searching for a fence found Protech first.
WHAT WAS BROKEN
- One site trying to rank in every city
- Fence browsers not booking estimates
- No way to tell where leads came from
HOW WE DID IT
THE PLAY.
01
Split the site by city
Location-specific pages so Protech ranks in every city it serves.
02
Wrote for real searches
Pages and blogs built on actual fence-related search terms, plus landing pages with one clear next step.
03
Ran ads, tracked everything
Google Ads for residential and commercial jobs, with conversion tracking on every lead.
THE MOVE THAT MATTERED: We gave Google exactly what it’s hungry for: clear content, fast pages and location-specific proof that Protech is the local expert. Then we lit it up with targeted search ads.
THE WORK
THE RECEIPTS
THE NUMBERS THAT SLAPPED.
20+
commercial jobs
every month
1K
organic website visitors
every month
47+
keywords ranking #1
on Google
Rated 5 out of 5
“These guys were great at helping us navigate some of our website issues. We were able to build out new landing pages with help from Mersad and Madison. Can’t say enough good things!”
Tristin Wright
, General Manager
· Protech Fence
WANT SOMETHING LIKE THIS?
Tell us what you’re after. We’ll tell you what it takes.