Nick’s had the booth, the hot tubs, and a short window to make it all count. The State Fair was coming fast, and they needed a real plan to turn browsers into buyers, not just foot traffic.
WHAT WAS BROKEN
A short window to make the Fair count
Browsers who weren’t turning into buyers
Competitors reaching people first
Leads that disappeared after the event
HOW WE DID IT
THE PLAY.
01
Went early
Launched ads before the Fair that told locals: “Skip the crowd. Get the deal now.”
02
Gave families a reason
A kids’ treasure hunt so parents stuck around to shop, plus reminder ads during the Fair.
03
Kept selling after
Extended the promos after the Fair, then retargeted the folks who almost bought.
THE MOVE THAT MATTERED: We didn’t wait around for people to stop by. We went and got them. Nick’s stopped hoping for foot traffic and started actually selling.
THE WORK
THE RECEIPTS
THE NUMBERS THAT SLAPPED.
16+
custom ad graphics
for the Fair campaign
6+
video ads produced
for the Fair campaign
114+
professional photos
shot by our crew
Rated 5 out of 5
“Manticore is great to work with. They have been a great addition to our marketing strategy. They have been knowledgeable and extremely professional in all aspects. We highly recommend them.”
