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Why Social Media Marketing is REQUIRED for Small Businesses

Concept for mobile apps multifunction. Vector of multiple hands holding smartphone using different mobile applications.

Social media marketing has become required for small businesses. For small businesses, the benefits of social media marketing are particularly significant. In this blog, we will explore the various ways that small businesses can leverage social media to increase brand awareness, drive traffic to their website, and grow their customer base.

  • Increased Brand Awareness

One of the primary benefits of social media marketing for small businesses is the ability to increase brand awareness. By having a presence on popular social media platforms such as Facebook, Instagram, and Twitter, small businesses can reach a large and diverse audience. This can help to increase brand recognition and establish a strong online presence, which is critical in today’s digital age.

  • Cost-Effective Marketing

Social media marketing is one of the most cost-effective forms of marketing available. Unlike traditional forms of advertising, such as television or print ads, social media marketing allows small businesses to reach a large audience with a relatively small investment. This is particularly important for small businesses with limited marketing budgets, as they can still reach a large audience without breaking the bank.
  • Increased Website Traffic

Another benefit of social media marketing for small businesses is the ability to drive traffic to their website. By posting content that is relevant and engaging, small businesses can encourage their followers to visit their website. This can help to increase website traffic, which can lead to increased conversions and sales.
  • Improved Customer Engagement

Social media provides small businesses with an opportunity to engage with their customers in a more personal and meaningful way. By responding to comments, answering questions, and engaging in online conversations, small businesses can build stronger relationships with their customers. This can help to increase customer loyalty and improve customer satisfaction, which can lead to increased sales and revenue.
  • Increased Sales and Revenue

One of the most significant benefits of social media marketing for small businesses is the ability to increase sales and revenue. By reaching a large and engaged audience through social media, small businesses can drive more traffic to their website and increase conversions. This can help to increase sales and revenue, which can be particularly important for small businesses looking to grow their business.
  • Improved Search Engine Rankings

Social media marketing can also help small businesses to improve their search engine rankings. By creating high-quality, relevant content and actively engaging with their followers, small businesses can demonstrate their expertise and authority in their industry. This can help to improve their search engine rankings, making it easier for potential customers to find their business when searching for relevant products or services online.
  • Better Targeting

Social media platforms offer small businesses the ability to target specific audiences with their marketing efforts. This can be particularly beneficial for small businesses, as they can reach the right audience with their message, increasing the chances of success. For example, small businesses can target specific demographics, such as age, location, or interests, to ensure that their message reaches the right people.
  • Increased Customer Insights

Finally, social media provides small businesses with valuable insights into their customers. By tracking engagement and analyzing customer feedback, small businesses can gain valuable insights into what their customers want and need. This can help small businesses to refine their marketing strategies and improve their overall approach, leading to increased success.

In conclusion,

social media marketing provides small businesses with a wealth of benefits that can help to increase brand awareness, drive traffic to their website, and grow their customer base. If you’re a small business looking to take advantage of the many benefits of social media marketing, but don’t have the time or resources to manage your social media presence effectively, consider working with a professional marketing agency.

At Manticore Marketing, we offer comprehensive social media management packages designed to help small businesses succeed on social media. Our team of experienced marketers will work with you to develop a customized social media strategy that meets your specific business needs and goals. Whether you’re looking to increase brand awareness, drive traffic to your website, or grow your customer base, our social media management packages can help you achieve your goals.
So, what are you waiting for? Take the next step and contact us today to learn more about our social media management packages and how we can help your small business succeed on social media
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Social Media Management Pricing

Content strategy planning, development, marketing and management. Social media content and internet promotion. 3d style web banner.

For businesses in the majority of industries, having a presence on the biggest social media platforms has changed from being a luxury to a requirement. Social media platforms enable businesses to interact with their audience, foster connections, and generate leads.

Should your company work with a social media firm? What is social media management pricing like normally? In the modern marketplace, a business cannot thrive without a presence on social media. Over the past five years, social media’s significance for marketing, customer service, and research has increased dramatically.

Due to this expansion, businesses in every sector now need a social media presence. You are not alone if this change has you fumbling around, trying to find out how to adjust.

In reality, many social media organizations today assist other businesses to maintain their social media presence when they lack the necessary knowledge or resources.


Why Hire a Social Media Agency?

Since social media services are still relatively new, many businesses are likely unaware of all the services they offer. They undoubtedly assist you in managing your social media presence, but what does it involve in practice?

Some of the tasks that social media organizations handle are listed below:

  • Social Media Consulting
  • Social Media Strategy Development
  • Community Management
  •  Social Content Creation
  • Crisis Management
  • Social Advertising
  • Influencer Engagement
  •  Social Promotions
  • Social Listening
  • Measurement and Monitoring

It is crucial to remember that while some organizations provide all of these services, the majority focus on a small number of them. After determining your needs, you should look for a company specializing in those fields.

Social Media Management Pricing Packages

The capacity to build and manage a social media account, be active, and interact with your audience on various social media platforms is known as social media management. Publishing captivating and exciting content, such as photographs and videos, reacting to reviews, and enhancing customer interactions with your company on social media are all part of social media management.

Suppose you work for a telecommunications company as a social media manager. In such a scenario, creating social media profiles and pages on your chosen social network and maintaining them is your responsibility.

Additionally, you are in charge of planning and producing exciting material for the audience and updating them on any new developments from the business. But what is the social media management services pricing?

Facebook and Instagram are included in a typical social media management plan that costs approximately $750 per month. Alternatively, you can hire a freelancer for between $285 and $955 to monitor your social media accounts, depending on how many posts and channels you want to be managed.

Growing your business’s revenue is more crucial than ever as companies recover from the Covid-19 outbreak. The use of social media outreach can be a powerful strategy for attracting new clients and boosting the loyalty of current ones.

Social Media Management Services Pricing

You will have to spend anywhere between $500 and $5,000 or more monthly if you want to employ an agency to manage your social media. The cost will vary depending on how many social media channels you want to use and the kind of material you want the professionals to produce, distribute, and market for you.

Social media companies are typically composed of experts in the field of digital marketing, which support business owners in using social media to expand and make money.

Professional Social Media Company Pricing

Typically, social networking corporations would charge more. You may increase your audience and get your company’s best social media techniques from an agency. Professional social media marketing firms occasionally charge more than $2,500 and up to $10,000.

Factors Influencing Social Media Management Services Pricing

Targeting a U.S. audience will cost you more than targeting audiences in tier3 nations, for example. The price of social media services might vary depending on several things.


  • Service type:
    The kind of content you intend to create can influence the cost of social media services. Making a tweet, for instance, takes less time than making in-depth social media infographics. If you require social media advertising, you must set aside money for the campaign (ad spend). You will also need to compensate for the time of social media advertisements.
    You will spend more money running a social media promotion or advertising campaign than trying to expand naturally, which takes much time. In this setting, you should raise your advertising expenditure to improve sales.
  • Publishing frequency:
    A significant element influencing the cost of social media marketing services is the frequency with which your partner posts material on social media. For instance, publishing six posts weekly for a month will cost more than just one.
    Additionally, you may have to pay up to six times as much for social media marketing coverage for six social media networks.
  • The social media marketing agency’s location:
    The price of a social media marketing agency’s services might vary greatly depending on its location. For instance, a business with headquarters in California or Florida could not be as reasonably priced as one located in a U.S. state with fewer residents.
    The agency’s social media services vary depending on the cost of living in various cities.
  • Experience:
    The more experience they have, the more knowledge and competence they will have; as a result, they will probably charge more.
  • Competence:
    In the same way that top-performing athletes might demand more significant compensation, an agency can charge more if it consistently garners accolades and generates significant customer returns.
  • Services offered:
    They will charge more than other organizations for a service if they specialize. Although it might be less expensive, a more generic agency might not produce the same results.
  • Contract duration:
    Some agencies prefer long-term contracts since they may be less expensive, but clients cannot leave if they feel they are not getting value for their money. Conversely, agencies that provide shorter contracts are compelled to deliver outcomes.